Ground Media
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CARE USA: CELEBRITY CHEFS FIGHT GLOBAL HUNGER

CELEBRITY CHEFS FIGHT GLOBAL HUNGER


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SEE WHAT HAPPENS WHEN CELEBRITY CHEFS TRAVEL ABROAD TO BRING THE STORY OF GLOBAL HUNGER BACK HOME.

SERVICES PROVIDED:

  • SCRIPTING
  • STORYBOARDING
  • CREATIVE DIRECTION
  • POST-PRODUCTION
  • MOTION GRAPHICS
  • ANIMATION

CARE USA, an international development organization, was planning to bring a trio of top chefs to Mozambique to learn about  global food security and return home as advocates. CARE asked us to come up with a video campaign documenting their journey and showing how the trip transformed them. We wanted to capitalize on the chefs' social media platforms, so we produced a series of short "webisodes" on each chef. 

The itinerary of the trip had already been set, so we needed to come up with a production plan that would allow us to get the footage we needed and deliver the required messaging without disrupting the schedule. We decided on a "run and gun" style of video that could blend the reality-TV genre the chefs were known for, with the advocacy videos CARE USA required. 

We sent a light crew to document the trip, and added original music and motion graphics in post-production to help round out the series. 

TOP CHEF CARLA HALL

IRON CHEF CAT CORA

TOP CHEF ANTONIA LOFASO