CELEBRITY CHEFS FIGHT GLOBAL HUNGER
SEE WHAT HAPPENS WHEN CELEBRITY CHEFS TRAVEL ABROAD TO BRING THE STORY OF GLOBAL HUNGER BACK HOME.
- CREATIVE DIRECTION
- MOTION GRAPHICS
CARE USA, an international development organization, was planning to bring a trio of top chefs to Mozambique to learn about global food security and return home as advocates. CARE asked us to come up with a video campaign documenting their journey and showing how the trip transformed them. We wanted to capitalize on the chefs' social media platforms, so we produced a series of short "webisodes" on each chef.
The itinerary of the trip had already been set, so we needed to come up with a production plan that would allow us to get the footage we needed and deliver the required messaging without disrupting the schedule. We decided on a "run and gun" style of video that could blend the reality-TV genre the chefs were known for, with the advocacy videos CARE USA required.
We sent a light crew to document the trip, and added original music and motion graphics in post-production to help round out the series.