Ground Media
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SAVING GRAUER'S GORILLAS

SAVING GRAUER'S GORILLAS



The Gorilla Rehabilitation and Conservation Center(GRACE) wanted a short film to tell the story of Grauer's gorillas, a little known sub-species endemic to the eastern DRC, and of the work GRACE is doing to help bring them back from the brink of extinction. We worked with GRACE to come up with a narrative that best communicated their message and mission, with a particular focus on the involvement of the local community.   We designed the concept and strategy for this piece, and developed a production plan for shooting at their facility in eastern Congo, a location that required 4 days and 4 modes of transportation to get to. 

 

SERVICES PROVIDED

  • CONCEPT
  • CREATIVE 
  • PRODUCTION
  • EDITORIAL
  • MOTION GRAPHICS
  • ANIMATION
  • SOUND DESIGN

We worked with their leadership in both the US and in eastern Congo to understand their goals, and then to research the local stories that best embodied the narrative they wanted to tell. We suggested focusing on a member of the community who could describe to the audience the importance of preserving gorillas for future generations, while still weaving in important messages from the organization’s leadership. We aimed to produce a film that contained the most relevant information for potential stakeholders, partners and donors, while maintaining a cinematic look and narrative that would engage the general public.

60-second social media cut down