JOHNSON & JOHNSON | save the children
Johnson & Johnson has partnered with Save The Children for over 20 years. That partnership was solidified and elevated in 2014 with the announcement of a new global initiative, and had a goal of reaching an investment of 10 million dollars within 3 years. By the end of the second year, that goal was exceeded. Johnson & Johnson asked us to create a video with an eye towards the overlapping global footprint, vision and mission of both organizations.
- CREATIVE DIRECTION
- MOTION GRAPHICS
Our concept was to focus on and reflect the children that the organizations are helping in order to keep the focus of the initiative on who these children are and what is at stake for our collective future.
We wanted to primarily use still photographs of children who had been helped through Save The Children programs - this style would emphasize the overall message of how the partnership intersects with vulnerable populations during those "moments that define us." We used a variety of motion graphics and animation techniques to bring energy, life and movement to the still photographs.
Finally, we cast voice-actors to read the script we had written. We were looking for that perfect combination of youth, strength and confidence.