Ground Media
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CARE: Learning Tours

LEARNING TOURS: MEMBERS OF CONGRESS LEARN ABOUT FOREIGN ASSISTANCE.

CARE asked us to come up with a concept for a series of short videos to anchor a multimedia campaign aimed at educating Americans about the need to continue foreign assistance, as told through the experiences of our own Members of Congress. We worked with CARE’s communication and advocacy teams to create short, shareable video concepts that could take advantage of the members' national exposure, existing audiences and social media presence.