BUILDING A CONSERVATION MOVEMENT

We work with partners to inspire a global community committed to protecting the planet.

When we work on conservation campaigns we consistently find that there are two primary goals: spread the wonder and magic of our natural world and clearly communicate the science behind saving it.

The American Prairie Reserve (APR) asked us to help reframe their brand story as part of a digital campaign and live event strategy to increase stakeholder support and win new allies. Over 95% of the world’s temperate grasslands have been destroyed and APR has developed an innovative solution to saving one of our last remaining grasslands on the Great Plains of Northern Montana.

We produce content for National Geographic across a variety of platforms to help engage and grow their family of educational communities. For both student and educator audiences, the assets we developed are used across live events, educator platforms, classroom resources and digital marketing. We always keep one mandate in mind: help students experience the wonder and amazement of the natural world without leaving their homes and classrooms.

Since 1995, the Disney Conservation Fund (DCF) has dedicated over $100 million dollars to supporting non-profit organizations working to save wildlife and protect the planet. Disney asked us to create a new brand story that celebrated the fund’s impact. We focused on the stories of conservation heroes and endangered species around the world, creating a series of films with relatable messages about the company’s corporate commitments.

The American Wind & Wildlife Institute (AWWI) asked us to refresh their brand story in honor of their 10th anniversary. Through an exhaustive research and discovery phase we uncovered the ideal projects and subjects who could bring their mission to life. The film we created honors the organization’s founders, celebrates all of their accomplishments, and charts a course for the future.

The Gorilla Rehabilitation and Conservation Center (GRACE) needed a new brand story to anchor a digital, fundraising and stakeholder engagement strategy. We worked with GRACE to come up with a narrative that best communicated their message and mission, with a particular focus on the involvement of the local community.

FROM THE GROUND UP

We produce Commercial, PR and Social Impact campaigns for some of the world’s most innovative companies and leading non-profit organizations. We embed strategic messaging into a variety of visual media storytelling assets that meet our audience where they consume information and deliver content with power and feeling. 

=

Audience Research

=

Social Media

=

Content Production

=

Digital Marketing

=

Documentary Film

=

Interactive Impact Campaigns

=

Web Design

=

Storytelling Experiences

Interested in creating something From The Ground Up?

© 2020 Ground Media LLC. All Rights Reserved. | 1441 L Street NW, Washington, D.C. 20005 | contact@ground.media | (202) 355-0258