Offshore Wind, Onshore Impact

We worked with the American Clean Power Association (ACP) on a video campaign highlighting the economic impact of the offshore wind industry. Offshore wind is a thriving industry poised to expand exponentially in the short-term, and this video series shows how the industry’s impact—both offshore and onshore—spans the country and will last for generations to come.

BRAND STORY

We wanted to show how the development of U.S. offshore wind—and clean energy overall—benefits a variety of manufacturers, businesses and communities. This is an emerging industry that can support economies across the country. One of our videos showcases how offshore wind benefits onshore businesses in Baltimore, MD.

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SOCIAL MEDIA STRATEGY

Part of the campaign was ensuring that there were enough assets to distribute across a broad digital footprint. We produced individual 30-second vignettes of all of the individual characters featured in the longer videos.

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NATIONAL REACH

We led field productions in multiple states and sourced assets from client partners in order to showcase the wide range of businesses, activities and communities supported by offshore wind, making this work relevant to a broad national audience.

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