The Cancer Moonshot

The Biden Cancer Initiative asked us to create a content strategy for their annual Summit that could leverage the assembly of a variety of stakeholders, and provide assets for a marketing video and various social media needs. We developed a plan that allowed us to produce several different “content building blocks” – including a pop-up interview studio, roving camera crew and a social media construct.


We deployed two distinct crews during the Biden Cancer Summit to record as many interviews as possible of the key stakeholders in attendance, while also covering all of the event activities. We kept the emotional feel of the summit by building a script from speakers’ quotes for the voice over narration.


We designed our pop-up interview studio in a way that would be conducive for BCI’s emerging social media strategy. We asked all of our interview subjects similar questions to elicit short quotes that were on-message, and we created a set design that allowed for replicable social media still images.

Behind the Scenes

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