Celebrity Chefs Fight Global Hunger

We partnered with CARE to create a video series about the experiences of three celebrity chefs as they traveled to Mozambique. The series formed the basis of an advocacy campaign aimed at elevating the issue of global hunger through the voices of the celebrity chefs themselves. We leveraged audience familiarity with the chef’s in a reality TV format, placing each of the chefs in real situations, meeting real people, and having authentic experiences.