Saving Gorillas In The Congo

The Gorilla Rehabilitation and Conservation Center (GRACE) needed a new brand story to anchor a digital, fundraising and stakeholder engagement strategy. We worked with GRACE to come up with a narrative that best communicated their message and mission, with a particular focus on the involvement of the local community.

BRAND IDENTITY

After designing the concept, strategy and narrative for the film, we developed a production plan for shooting at their facility in eastern Congo. Shooting on location in the Congo was a logistical feat, requiring travel across 4 days and 4 modes of transportation just to arrive.

WATCH THE FILM

SOCIAL MEDIA

In addition to the short film, we developed a short promo for social media that communicated some of the most important organizational messages using a mixture of footage, animation and graphics.

WATCH THE PROMO