FIGHTING DISEASE, IMPROVING LIVES

We work with partners to increase access, education and health care services around the world.

Working to improve the health outcomes of people around the world often means focusing on behavior change communications. Our ultimate goal is to move beyond education to support the necessary policies and behaviors for a healthy future.

We worked with the Global Fund Advocates Network (GFAN) to turn the stories of public health advocates into an impact campaign aimed at ensuring the bi-annual replenishment of the Global Fund. We produced four videos and four photo-stories on survivors from eight different countries. These formed the centerpiece of a digital marketing campaign and helped reinforce GFAN’s global speakers bureau.

The Biden Cancer Initiative asked us to create a content strategy for their annual Summit that could leverage the assembly of a variety of stakeholders, and provide assets for a Brand Sizzle and various social media needs. We developed a plan that allowed us to produce several different “content building blocks” – including a pop-up interview studio, roving camera crew and a social media construct.

We partnered with CARE to create a video series about the experiences of three celebrity chefs as they traveled to Mozambique. The series formed the basis of an advocacy campaign aimed at elevating the issue of global hunger through the voices of the celebrity chefs themselves. We leveraged audience familiarity with the chef’s in a reality TV format, placing each of the chefs in real situations, meeting real people, and having authentic experiences.

Spurred by a call from the United Nations, we partnered with a combination of national non-profits, grassroots organizations, State legislators and the Harvard School of Public Health on a public health communications campaign to promote safe behavior during the outset of the COVID-19 pandemic. By combining user-generated content with original animation we were able to help engage over 1 million people in the first 3 weeks of the campaign.

We worked with Johnson & Johnson on broad storytelling experiences to help elevate issues of global infectious diseases and motivate a more forceful response from important stakeholders and decision makers. The project included documentary film, interactive storytelling exhibits, and CSR Marketing. The short film has been screened at Congressional briefings, health conferences and incorporated into medical school curricula.

FROM THE GROUND UP

We produce Commercial, PR and Social Impact campaigns for some of the world’s most innovative companies and leading non-profit organizations. We embed strategic messaging into a variety of visual media storytelling assets that meet our audience where they consume information and deliver content with power and feeling. 

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Audience Research

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Social Media

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Content Production

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Digital Marketing

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Documentary Film

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Interactive Impact Campaigns

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Web Design

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Storytelling Experiences

Interested in creating something From The Ground Up?

© 2020 Ground Media LLC. All Rights Reserved. | 1441 L Street NW, Washington, D.C. 20005 | contact@ground.media | (202) 355-0258