Research-backed storytelling,
engineered for impact
The Future of Strategic Storytelling
Eliminate Guesswork. Maximize Impact.
StoryHeat is an innovative testing and analytics platform that uncovers the campaign strategies that will have maximum impact on your target audience. Our results are designed to answer the most important questions campaign strategists face, helping to make decisions and create campaigns that drive quantifiable impact.
Built by PhD scientists and powered by creative strategists, our platform is intuitive, interactive, and engineered for impact from Day 1 — setting a new standard for research-driven storytelling.
Our Work
GROUND’s approach to research-backed storytelling transformed our narrative strategy and significantly increased our impact. The team was incredibly collaborative, understood our mission and worked hard to combine evidence-based strategies with emotional storytelling. The campaign we created is measurably changing the narrative around transgender equality and it will be the foundation for our strategy for years to come.
GROUND’s research-backed approach to storytelling has enabled us to develop new campaign strategies that have successfully increased support among audiences traditionally difficult to engage. Their ability to integrate data insights from their StoryHeat platform with authentic field narratives resulted in powerful and innovative campaigns. The collaboration has not only strengthened our current approach but also guided the direction for our future efforts.
GROUND used research to help us identify new narrative strategies that proved to measurably increase support for our industry among our target audience of key decision makers. Their innovative approach changed how we communicate about our issues, and the ensuing campaign won awards and set a new standard for the industry.
