Real Stories. Real Results. Real Fast.
We deconstruct and test every aspect of your narrative strategy - from core values to emotional drivers- to build campaigns that resonate with your audience and maximize your return on every campaign dollar spent.
StoryHeat moves your campaign from emotional appeal to measurable results — putting you on course for quantifiable impact in as little as 48-hours.
Validate Your Narrative Before Production Begins.
Safeguard Creative Process
We identify high-impact narratives early, reducing the risk of campaign failure. Our insights protect your time, resources, and budget, ensuring measurable results with maximum efficiency and minimal risk.
Understand Your Audience:
We segment your target audience—including the “winnable middle,” likely supporters, and even opponents—to ensure your narrative resonates with the right people. Our data-backed strategies guide every aspect of your campaign.
Effectively Reframe Opposition Messaging
StoryHeat helps you reframe opposition messaging by focusing on shared values, avoiding divisive rhetoric. This ensures your message resonates deeply with your audience without amplifying opposing views.
Ready for Immediate Activation
Our insights are delivered in a campaign-ready framework, allowing you to move from data to execution seamlessly. Activate your campaign for real-world impact without delay.
How It Works
StoryHeat bridges the gap by combining data-driven insights with creative storytelling to craft a targeted, actionable strategy. Here’s how it works.
Define Your Audience and Goal
We begin by identifying your target audience and clarifying your campaign goals, ensuring that every strategy is designed for maximum impact and measurable outcomes.
Build Hypotheses
We develop Core Values, Problem Frames, Narratives, Hooks and Calls To Action aligned with your audience and campaign goals. These form the foundation for the narratives we test.
Test Your Target Audience
We test your narrative hypotheses with rapid surveys, uncovering the values and emotional drivers that will deliver the greatest measurable impact.
Explore Real-Time Results
View real-time results in our intuitive dashboard, segmented by demographics, custom groups, and your winnable middle
Create High Impact Content
We take the validated insights from our platform and create high-impact campaign content that drives real-world outcomes—whether increasing audience engagement, boosting public support, or enhancing brand loyalty.
Testimonials
GROUND’s research-backed approach to storytelling has enabled us to develop new campaign strategies that have successfully increased support among audiences traditionally difficult to engage. Their ability to integrate data insights from their StoryHeat platform with authentic field narratives resulted in powerful and innovative campaigns. The collaboration has not only strengthened our current approach but also guided the direction for our future efforts.
GROUND’s approach to research-backed storytelling transformed our narrative strategy and significantly increased our impact. The team was incredibly collaborative, understood our mission and worked hard to combine evidence-based strategies with emotional storytelling. The campaign we created is measurably changing the narrative around transgender equality and it will be the foundation for our strategy for years to come.
GROUND used research to help us identify new narrative strategies that proved to measurably increase support for our industry among our target audience of key decision makers. Their innovative approach changed how we communicate about our issues, and the ensuing campaign won awards and set a new standard for the industry.