Relaunching Planet Possible
Disney relaunched Planet Possible to inspire both guests and cast members to imagine a sustainable future and take action in everyday life. The campaign focused on emotional storytelling, showcasing Disney’s commitment to environmental stewardship, wildlife conservation, and community impact. By highlighting shared values such as family, conservation, and responsibility, Disney positioned itself as a trusted leader in sustainability, fostering deeper connections with its audience.
Disney relaunched Planet Possible to inspire both guests and cast members to imagine a sustainable future and take action in everyday life. The campaign focused on emotional storytelling, showcasing Disney’s commitment to environmental stewardship, wildlife conservation, and community impact. By highlighting shared values such as family, conservation, and responsibility, Disney positioned itself as a trusted leader in sustainability, fostering deeper connections with its audience.
In response to over 3,000 anti-LGBTQ+ bills introduced by state legislatures in 2022, many targeting transgender youth, we partnered with GLAAD to launch a series of PSA campaigns. The goal was to shift public perception and promote acceptance on both local and national levels. Built on a research-driven strategy, the campaign generated over 250 million media impressions and significantly increased audience support after just one viewing.
We produced a game-changing digital campaign for AMC aimed at increasing awareness, understanding, and support for the U.S.-flag shipping industry among key audiences in Washington, DC and beyond. The campaign honed in on the critical role that the industry plays in safeguarding our national security, economic strength, and future growth.
Here We Are (HWA) is a pioneering, research-backed national storytelling campaign developed by Ground Media to reshape the narrative around transgender equality and increase public support for transgender rights. Amid a surge in anti-transgender legislation since 2020, the campaign counters harmful narratives and mobilizes support by lifting up the stories of transgender people, effectively reframing the narrative.
We transformed GRACE’s narrative by developing a new messaging framework and video storytelling strategy. Anchored by a compelling brand film, this initiative sparked digital fundraising and boosted stakeholder engagement, while equipping GRACE with a rich content library for future campaigns..
We partnered with Johnson & Johnson to produce "Breathe In," a short documentary that tells the story of Kelsey, a 5-year-old from Houston, TX, as she undergoes treatment for tuberculosis—the world’s deadliest infectious disease. The film brings the global TB epidemic into focus for U.S. audiences by highlighting the human impact of the disease and showcasing the healthcare workers fighting to save lives. Johnson & Johnson remains a committed partner in improving outcomes for those at risk of and infected with tuberculosis worldwide.
We worked with National Geographic to help engage and grow their family of educational communities.We developed assets for use across live events, interactive education platforms, classroom resources and digital marketing for both student and educator audiences. The goal throughout: help inspire the next generation of explorers by letting students experience the wonder and amazement of the natural world without leaving their classrooms.