Saving Gorillas In The Congo
Campaing Goal
Increase Brand Affinity and Intent To Donate
Key Stat
Our primary ad increased intent to donate to GRACE by 6.6%
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We transformed GRACE’s narrative by developing a new messaging framework and video storytelling strategy. Anchored by a compelling brand film, this initiative sparked digital fundraising and boosted stakeholder engagement, while equipping GRACE with a rich content library for future campaigns..
Our primary ad increased intent to donate to GRACE by 6.6%
+
We transformed GRACE’s narrative by developing a new messaging framework and video storytelling strategy. Anchored by a compelling brand film, this initiative sparked digital fundraising and boosted stakeholder engagement, while equipping GRACE with a rich content library for future campaigns..
Campaing Goal
Increase Brand Affinity and Intent To Donate
Video
GRACE: Brand Sizzle
Insight
We crafted a persuasive narrative, using powerful imagery and intuitive motion graphics, to connect key audiences with a mission spanning the globe.
Impact
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11.1%
+11.1% increase in overall Brand Affinity with GRACE
Video
Insight
Impact
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Video
Insight
Impact
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Audience Highlight
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6.8%
The video resonated strongly with likely donors, increasing intent to donate by 6.8%, even among those who had recently supported a national nonprofit.
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