News

Campaign Promotes Transgender Visibility, Combats Misinformation, and Advocates for Equality

Ground Media’s Founder and CEO, David Rochkind, led a compelling panel on "The Future of Strategic Storytelling" at the Mid-Atlantic Marcomm Sumit on Wednesdsy October 31, 2024 in Arlington, VA. Joined by industry leaders Marley Rosario and Jesse Tolkan, the session attracted marketing professionals eager to explore how storytelling is evolving to meet new demands in persuasion campaigns, with a focus on moving beyond emotional storytelling to achieving measurable impact.

In the final Election '24: Stories That Win report of the series, GROUND Media, in collaboration with Swayable, examined how the Harris campaign is addressing economic messaging to resonate with voters. The analysis focused on two ads that approach economic issues differently: one highlighting personal economic stories and the other centered on policy achievements. The findings reveal critical insights into what works—and what doesn’t—when it comes to connecting with voters on this key issue.

Campaign Confronts Misinformation, Elevates Transgender Visibility, and Advocates for Equality

StoryHeat’s Early Testing Aligns Campaigns With Audience Expectations And Emotional Drivers To Reduce Missed Messaging, Maximize Quantifiable Storytelling ROI

Ground Media and GLAAD Launched “Here We Are” Trans Storytelling Ads in Battleground and Other Key States to Counter Anti-Trans Narratives

As the debate over reproductive rights intensifies in the lead-up to the 2024 presidential election, the Harris campaign has taken a strategic approach to messaging around this critical issue. In collaboration with Swayable, GROUND Media analyzed the effectiveness of three ads centered on reproductive rights to determine their impact on voter sentiment and choice.

In the latest installment of Election '24: Stories That Win, GROUND Media, in partnership with Swayable, conducted a test to uncover the factors that drive voter persuasion. Two distinct ads from Kamala Harris’s 2024 campaign were analyzed—one focusing on her personal journey and character, the other on her policy track record, specifically related to immigration. The results provide critical insights into what resonates most with voters.

A new GROUND Media analysis in partnership with Swayable reveals that the Harris campaign’s launch ad is gaining traction in critical swing states, according to a recent survey conducted by Swayable using Randomized Controlled Trials (RCTs). This marks the first in a series of GROUND Media reports under the banner of Election '24: Stories That Win, which aims to analyze how campaign storytelling is shaping the race.