News

October 31, 2024
October 31, 2024
Recap: The Future of Strategic Storytelling at the Mid-Atlantic MarComm Summit
Ground Media’s Founder and CEO, David Rochkind, led a compelling panel on "The Future of Strategic Storytelling" at the Mid-Atlantic Marcomm Sumit on Wednesdsy October 31, 2024 in Arlington, VA. Joined by industry leaders Marley Rosario and Jesse Tolkan, the session attracted marketing professionals eager to explore how storytelling is evolving to meet new demands in persuasion campaigns, with a focus on moving beyond emotional storytelling to achieving measurable impact.
October 28, 2024
October 29, 2024
Storytelling vs. Policy: What Drives Voter Persuasion?
In the latest installment of Election '24: Stories That Win, GROUND Media, in partnership with Swayable, conducted a test to uncover the factors that drive voter persuasion. Two distinct ads from Kamala Harris’s 2024 campaign were analyzed—one focusing on her personal journey and character, the other on her policy track record, specifically related to immigration. The results provide critical insights into what resonates most with voters.
October 28, 2024
October 28, 2024
Ground Media and Glaad named finalists in four categories at the 4th Annual Anthem Awards for groundbreaking “Here We Are” video campaign
Campaign Confronts Misinformation, Elevates Transgender Visibility, and Advocates for Equality
October 28, 2024
October 25, 2024
Ground Media to sponsor Mid-Atlantic Marcom Summit, lead strategic storytelling panel, and showcase storyheat platform
StoryHeat’s Early Testing Aligns Campaigns With Audience Expectations And Emotional Drivers To Reduce Missed Messaging, Maximize Quantifiable Storytelling ROI
October 28, 2024
October 24, 2024
Ground Media study finds Trump’s anti-trans ad fails politically, but dangerously erodes public support for trans people
Ground Media and GLAAD Launched “Here We Are” Trans Storytelling Ads in Battleground and Other Key States to Counter Anti-Trans Narratives
October 28, 2024
October 7, 2024
Reproductive Rights and the 2024 Election: Key Insights from Harris Campaign Ads
As the debate over reproductive rights intensifies in the lead-up to the 2024 presidential election, the Harris campaign has taken a strategic approach to messaging around this critical issue. In collaboration with Swayable, GROUND Media analyzed the effectiveness of three ads centered on reproductive rights to determine their impact on voter sentiment and choice.
October 28, 2024
August 13, 2024
Harris Campaign Launch Ad Makes Gains in Key Swing States
A new GROUND Media analysis in partnership with Swayable reveals that the Harris campaign’s launch ad is gaining traction in critical swing states, according to a recent survey conducted by Swayable using Randomized Controlled Trials (RCTs). This marks the first in a series of GROUND Media reports under the banner of Election '24: Stories That Win, which aims to analyze how campaign storytelling is shaping the race.