Ground Media at the Digital Strategy Summit: More Than Messaging

February 27, 2025
March 20, 2025
Ground Media joined industry leaders at the Digital Strategy Summit to explore how storytelling can measurably change minds.

We were thrilled to present at the Digital Strategy Summit on February 26, where we joined industry leaders to explore how storytelling can measurably change minds. Our session, More Than Messaging: How to Use Storytelling to Measurably Change Minds, examined how research-driven storytelling, AI-enhanced tools, and strategic framing can drive real-world impact in campaigns.

Alongside Marley Rosario from MJ Ventures, we discussed responsible AI use in storytelling, the importance of trusted messengers, and how to align narrative strategies with measurable campaign goals. From clean energy to equality, we shared case studies demonstrating how strategic storytelling turns persuasion into action.

For those who missed it, check out the presentation deck we shared during the session, and stay tuned for more insights on using storytelling to create lasting change.

More news
March 13, 2025
March 12, 2025
The Fight for the Future of U.S. Foreign Assistance: Why the Story We Tell Will Determine America’s Global Role
The shuttering of USAID earlier this year is just the beginning. In its wake, we’ve seen proliferated narratives disparaging U.S. foreign assistance that range from convoluted propaganda to outright lies.
January 23, 2025
January 22, 2025
Ground Media and GLAAD to Present “Storytelling Trans Truth: A Research-Backed Narrative Strategy” at Creating Change Conference
Groundbreaking Session Explores Data-Driven Approaches to Increasing Support for Transgender Equality
November 19, 2024
November 19, 2024
Ground Media and GLAAD Win Four Anthem Awards for Groundbreaking “HERE WE ARE” Campaign
Campaign Promotes Transgender Visibility, Combats Misinformation, and Advocates for Equality
October 31, 2024
October 31, 2024
Recap: The Future of Strategic Storytelling at the Mid-Atlantic MarComm Summit
Ground Media’s Founder and CEO, David Rochkind, led a compelling panel on "The Future of Strategic Storytelling" at the Mid-Atlantic Marcomm Sumit on Wednesdsy October 31, 2024 in Arlington, VA. Joined by industry leaders Marley Rosario and Jesse Tolkan, the session attracted marketing professionals eager to explore how storytelling is evolving to meet new demands in persuasion campaigns, with a focus on moving beyond emotional storytelling to achieving measurable impact.
November 19, 2024
October 28, 2024
How the Harris Campaign’s Messaging is Driving Voter Engagement on the Economy
In the final Election '24: Stories That Win report of the series, GROUND Media, in collaboration with Swayable, examined how the Harris campaign is addressing economic messaging to resonate with voters. The analysis focused on two ads that approach economic issues differently: one highlighting personal economic stories and the other centered on policy achievements. The findings reveal critical insights into what works—and what doesn’t—when it comes to connecting with voters on this key issue.
October 28, 2024
October 28, 2024
Ground Media and Glaad named finalists in four categories at the 4th Annual Anthem Awards for groundbreaking “Here We Are” video campaign
Campaign Confronts Misinformation, Elevates Transgender Visibility, and Advocates for Equality
October 28, 2024
October 25, 2024
Ground Media to sponsor Mid-Atlantic Marcom Summit, lead strategic storytelling panel, and showcase storyheat platform
StoryHeat’s Early Testing Aligns Campaigns With Audience Expectations And Emotional Drivers To Reduce Missed Messaging, Maximize Quantifiable Storytelling ROI
October 28, 2024
October 24, 2024
Ground Media study finds Trump’s anti-trans ad fails politically, but dangerously erodes public support for trans people
Ground Media and GLAAD Launched “Here We Are” Trans Storytelling Ads in Battleground and Other Key States to Counter Anti-Trans Narratives
October 28, 2024
October 7, 2024
Reproductive Rights and the 2024 Election: Key Insights from Harris Campaign Ads
As the debate over reproductive rights intensifies in the lead-up to the 2024 presidential election, the Harris campaign has taken a strategic approach to messaging around this critical issue. In collaboration with Swayable, GROUND Media analyzed the effectiveness of three ads centered on reproductive rights to determine their impact on voter sentiment and choice.
October 28, 2024
August 29, 2024
Storytelling vs. Policy: What Drives Voter Persuasion?
In the latest installment of Election '24: Stories That Win, GROUND Media, in partnership with Swayable, conducted a test to uncover the factors that drive voter persuasion. Two distinct ads from Kamala Harris’s 2024 campaign were analyzed—one focusing on her personal journey and character, the other on her policy track record, specifically related to immigration. The results provide critical insights into what resonates most with voters.
October 28, 2024
August 13, 2024
Harris Campaign Launch Ad Makes Gains in Key Swing States
A new GROUND Media analysis in partnership with Swayable reveals that the Harris campaign’s launch ad is gaining traction in critical swing states, according to a recent survey conducted by Swayable using Randomized Controlled Trials (RCTs). This marks the first in a series of GROUND Media reports under the banner of Election '24: Stories That Win, which aims to analyze how campaign storytelling is shaping the race.