Harris Campaign Launch Ad Makes Gains in Key Swing States

Key Findings: Harris Ad Resonates in Swing States

The Harris launch ad was designed to captivate voters and motivate them to take action. According to the data, this initial pitch has made an impact in key swing states, with survey results indicating shifts in voter sentiment after exposure to the ad. Specifically, the survey suggests that the ad's narrative has contributed to increased engagement and a positive reception in states that are crucial to the upcoming election.

Pennsylvania's Pivotal Role

The data also addresses initial concerns that Pennsylvania—a key swing state—might be left in a vulnerable position after the Harris VP selection. However, the findings from the GROUND Media and Swayable analysis indicate a positive response from voters in Pennsylvania, showing that the Harris campaign's messaging is resonating with its target audience in this critical battleground.

The Role of Storytelling in the 2024 Election

As part of Election '24: Stories That Win, this report provides an early look at how the Harris campaign is leveraging storytelling to shape voter perceptions. The RCT-tested analysis highlights that effective storytelling can play a significant role in voter engagement, especially in states where every vote counts.

Looking Forward

This analysis of the Harris ad is the first in a series of reports that will explore how campaign messages are received by voters throughout the 2024 election cycle. GROUND Media and Swayable will continue to examine the impact of storytelling strategies on the race, offering deeper insights into the narratives that are influencing voter behavior.

Stay tuned for more updates as we track the evolving stories that are shaping the final stretch of the 2024 presidential election.