View case & results

Offshore Wind, Onshore Impact

Campaing Goal
Increase support for utility scale offshore wind developments
Key Stat
Our videos increased support for offshore wind projects by 7.1%, outpacing benchmark persuasion results by 10x.
+
3.7%

Facing the challenge of building local community support for utility-scale offshore wind projects, the American Clean Power Association sought to shift the narrative beyond clean energy and environmental benefits to tap into the emotional drivers of their target audience. The campaign focused on telling stories that highlight how these projects create lasting economic opportunities across supply chains and benefit coastal communities in ways that align with shared values like job creation, local investment, and long-term economic growth.

Our videos increased support for offshore wind projects by 7.1%, outpacing benchmark persuasion results by 10x.
+
3.7%

Facing the challenge of building local community support for utility-scale offshore wind projects, the American Clean Power Association sought to shift the narrative beyond clean energy and environmental benefits to tap into the emotional drivers of their target audience. The campaign focused on telling stories that highlight how these projects create lasting economic opportunities across supply chains and benefit coastal communities in ways that align with shared values like job creation, local investment, and long-term economic growth.

Campaing Goal
Increase support for utility scale offshore wind developments
Video
Creating Jobs: Baltimore
Insight
Through the story of a small business owner who pivoted to embrace the emerging clean energy economy, we showcased how economic impact can ripple outward—from the coast, across communities, and onto the shore.
Impact
+
6.1ppt
+6.1ppt increase in intent to vocally support an offshore wind project by
Video
Creating Jobs: Virginia Beach
Insight
By emphasizing the long-term economic benefits of large-scale construction projects, we showed how they can establish new supply chains that create jobs for decades to come.
Impact
+
7.6%
+7.6% increase in belief that offshore wind projects create a positive impact in one’s own community
Video
Creating Jobs: Virginia Beach
Insight
Impact
+
Audience Highlight
+
6.3%
Our campaign broke through to landlocked states, increasing Industry Perception by +6.3% in the heartland.
Through the story of a small business owner who pivoted to embrace the emerging clean energy economy, we showcased how economic impact can ripple outward—from the coast, across communities, and onto the shore.
+
6.1ppt
By emphasizing the long-term economic benefits of large-scale construction projects, we showed how they can establish new supply chains that create jobs for decades to come.
+
7.6%
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