A 100 Year Legacy of Environmental Stewardship

Campaing Goal

Increase brand affinity, brand trust and brand perception as a leader in conservation.

Key Stat

A campaign focused on environmental stewardship also increase purchase intent by +4.1%

4.1%

Disney launched a campaign to communicate their long-standing commitment to environmental stewardship and inspire action. The campaign highlighted Disney’s legacy of protecting the planet, showcasing tangible global impact while educating both cast members and guests on the importance of environmental conservation. By connecting audiences to the brand’s real-world efforts, Disney encouraged participation in their mission to safeguard the planet we all share.

A campaign focused on environmental stewardship also increase purchase intent by +4.1%

4.1%

Campaing Goal

Increase brand affinity, brand trust and brand perception as a leader in conservation.

Video

Disney World

Insight

By focusing on real, tangible impact within the park we moved beyond general promises to proven, credible action.

Impact

5.6%

+5.6% increase in audience alignment with Disney’s core values

Video

Disney Parks

Insight

We were able to blend the magical storytelling of Disney with the practical application of their commitment to the environment.

Impact

4.9%

+4.9% increase in interest in visiting a Disney park or resort.

Video

Disney Parks

Insight

Impact

Audience Highlight

9.5%

Among Gen-Z we increased belief that Disney has a positive impact on the environment by +9.5%.

That's not all

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