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REAL STORIES.
REAL
PEOPLE.
REAL
IMPACT.

About us

We are a digital first Strategic Storytelling Studio that combines science and creativity to unlock the power of video storytelling.

GROUND was built by a team of strategic storytellers who have dedicated our careers to telling stories of impact for some of the most innovative mission-driven organizations in the world. We have seen how hard it can be for organizations to leverage research to confidently produce videos that measurably change minds and motivate action.

We know that we can use storytelling to build a better world when we combine scientific rigor with emotional power, so we brought in  a team of scientists to help build a better research and creative process. It’s great when hundreds of millions of people see your video (we’ve done that), but it’s even better when you can prove that the video can change their minds (we do that too.)

Story
Telling
Cause
Brand
Campaign
Increase
Awareness
Affinity
Support
Build
Movements
Community
Allies
Motivate
Action

What we do

Our storytelling strategy comes to life in a variety of tactics tailored for each unique campaign audience and goals.
Strategy
Production
Post Production
Animation VFX
Web Design
Digital Design
Graphic Design
Social Media
Research

Where we work

We get our work in front of your audience, wherever they consume information- congressional briefings, broadcast commercials, live exhibits and innovative digital marketing campaigns - we can do it all.
Digital Advertising
Legacy Advertising
Social Campaigns
Influencer Campaigns
Live Events
Awards
Conferences

StoryHEAT

StoryHEAT is  our proprietary research platform - a game changer that transforms video storytelling from emotional resonance to tangible, measurable impact.

We developed our own strategic storytelling framework - HEAT- that blends the emotional power of storytelling with the strategic methodology of persuasion campaigns, and we back it all up with a rigorous scientific approach. 

Using our framework, we create the most promising storytelling hypotheses that can be tested in our research platform. StoryHEAT uncovers the foundational campaign strategies that are most likely to move your audience, and  then reports everything back to you in an intuitive dashboard.

H
ook
Stop the scroll, focus attention and pique curiosity.
E
ngage
Tell a persuasive tale filled with emotion and insight.
A
ctivate
Set the stakes and motivate your audience.
T
ake action
Inspire action, attitudinal adjustment and behavior change.

Inclusive Storytelling

Cause
Brand
Campaign
Increase
Awareness
Affinity
Support
Build
Movements
Community
Allies
Motivate
Action

Real People, Real Impact.

Our clients come to us because we know how to use the power of storytelling to create change using authentic, powerful stories that deliver measurable results.

Our documentary-approach to storytelling allows us to uncover the most compelling narratives about your brand, issue or cause and turn them into videos that meet your audience wherever they consume information. From PSAs to Creator Campaigns, our brand of research-backed documentary storytelling can help you build a better world.

Collaborative Storytelling

Storytelling is a powerful tactic that can change the world when it is produced through a collaborative and inclusive process. At GROUND, we are committed to creating an environment where everyone feels safe, comfortable, and powerfully in control of their own stories. 

Because our lived experiences are often different from the communities with which we work, we created a set of Collaborative Storytelling Principles that guide all of our work and help ensure these values are upheld.

Please get in touch to learn more or to book a presentation on our Collaborative Storytelling Principles.